When it comes to social media, it needs to be a part of your recruiting plan. If you’re not sure where to begin, though, here are a few tips to help you get started.
Tip #1: Create a social media strategy.
Not all social media platforms are created equal. It’s up to you to decide which are right for your recruiting efforts. Perhaps, LinkedIn alone is the best fit. Or, you may want to extend your recruiting efforts to Twitter, Facebook, and Instagram. There also might be industry social media sites to consider. Before jumping into social media recruiting, make sure you have a plan in place.
Tip #2: Set the ground rules.
Social media can sometimes feel like the Wild West of the Internet. However, it’s critical for your company to maintain a professional image in all of your communications, including those meant for recruiting. So create some rules around posting to social media and appoint one person in charge of the efforts. This will help to make the process easier and more effective while keeping it professional.
Tip #3: Develop a brand standards guide.
Another way to set some rules is to create a standards guide for promoting your brand to potential candidates. This can include how you use the company logo, what type of tone you want to convey in writing job descriptions and talking about the company, and the images that are appropriate to use.
Tip #4: Ask your employees to advocate.
Another way to tap the power of social media for your recruiting efforts is to have employees serve as brand advocates. Ask them to promote your latest job opening or the reasons they like working for the company on their own social media profiles. Also, ask them to author blog posts you can publish on your career website and promote on your company’s social media profiles. Just make sure they remain professional in all their communications.
Need help taking advantage of social recruiting?
At PrideStaff, we can provide you with access to traditional, tried-and-tested methods, the latest in social recruiting, and so much more. We are your single source for all your recruiting and hiring needs in the Tempe and Phoenix communities. Contact us today to get started.
