In today’s uncertain times, a hiring mistake will cost you more than ever. It’s why you need to make sure you’re bringing people on board who are a fit in terms of their skills and personality. Otherwise, it will lead to a mismatch and potentially disastrous results. To avoid this, talk about your company’s culture in an authentic way and promote it. Here’s how:

Get inspired by your team.

Before you start the hiring process, talk to your team about the culture and what they like most about it. They might give you insight and details you hadn’t thought of, but will help you hire candidates who are the right fit for your needs.

Talk about the basics.

When it comes to culture, there are a few essentials candidates will want to know about. This includes your leadership team, expectations about dress code and workplace demands and policies, and details about your company mission and vision. Discussing these will give each candidate a broader sense of what it’s like to work at your company, so they can decide whether it’s a fit for them.

Promote the perks.

If you offer certain opportunities that are unique to your company, discuss them. These include benefits such as telecommuting, flexible scheduling, tuition reimbursement, mentoring programs, and other opportunities for advancement. The best candidates will have their choice in terms of offers, so you want to stand out with yours.

Be honest about the challenges.

When a candidate asks about what you like “least” at your job or with the company, be honest. Don’t throw anybody under the bus, but don’t give a vague non-answer either. Keep in mind it’s important for candidates to have a clear understanding of your company culture so they can decide if it’s one they want to work in. The more information you can give, the better-fit candidate you’ll eventually hire.

Advertise your culture online.

Even if you’re not actively hiring, it’s important to talk about and promote your company culture online in your social media profiles, through press releases and on the company website. This will give both active and passive candidates a stronger sense of what your culture is like and whether they want to pursue an opportunity with you. In the end, you’ll source better-fit candidates who can hit the ground running with your company.

Do you need help hiring for you culture?

Turn to one of Tempe’s top recruitment firms, PrideStaff. We can help you define your company culture and promote it among candidates, all so you find the right-fit people. Contact us today to get started.

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