When it comes to building a strong employer brand, your existing and former employees can be your best advocates…or your worst nightmare. With websites like Vault, LinkedIn, Indeed and Glassdoor, they can post reviews about your company that can have a significant impact on your ability to recruit and hire the best people. And if the reviews aren’t good, it can take years to undo the damage.

As an employer, how can you tell if your online reputation is wreaking havoc on your hiring and recruiting efforts – and what can you do about it?

For starters, as one of the top staffing agencies in Phoenix, PrideStaff can tell you that you need to monitor your online reputation. If you don’t know what’s being said about your company, then you’re essentially putting your proverbial head in the sand. Also, you’ll want to know if reviews are from unhappy former employees or customers, and also whether the details they posted are accurate.

To begin your monitoring efforts, simply conduct a Google search with your company’s name plugged into the search engine. You’ll likely get a whole slew of results – and you’ll start seeing what job candidates are seeing when they research your company. Your objective here is to find any negative mentions of your organization so you can take strides in countering them in a timely manner.

In the future, you should also be constantly monitoring what’s being said about your company online. To do so, consider using websites and tools such as:

  • Twitter: You can conduct a manual search via Twitter or use tools like TweetDeck and Twitterific to find out what people are said about your brand.
  • Google Alerts: Set up Google alerts for your company, your products and your senior leaders. That way, anytime there is an online mention with any of these keywords, you will be automatically notified. You don’t have to spend hours sifting through the Internet.
  • Social Mention: Social Mention is a social media search engine that searches user-generated content such as blogs, videos and comments. It allows you to easily track and measure what people are saying about you, your company, or a new product.

In today’s day and age, candidates research companies online before accepting offers…or even interviews for that matter. It’s up to you to ensure what’s being said about your company offers a fair and accurate view of all you have to offer as an employer.

Need more help recruiting the best candidates for your company?

Call PrideStaff. As one of the top staffing agencies in Phoenix, our specialists can help you with the process from start to finish, giving you access to the skilled and dependable people you need, where and when you need them. To learn more, contact us today.



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