As top Tempe recruiters, PrideStaff knows that many times, employers make the mistake of focusing too much on their needs during the hiring process. But successful hiring is a two-way street. While you must communicate your needs to a candidate, it’s also important to consider their perspective and needs, as well – including why they should want to work for you. If you don’t, you could be missing out on an opportunity to attract and hire great people.
If you don’t know where to start when it comes to selling your company to candidates, consider these tips:
Tip #1: Survey your staff
Survey your current staff to find out what they like most about working at the company. You may get some unexpected answers. While certain benefits are a given, such as flex-time and mentoring programs, other responses may surprise you. But they’ll be invaluable in terms of gaining insight into what’s important to future employees.
Tip #2: Identify your differentiators.
In other words, what makes your company or the job opportunity different, unique or special? What can your company offer that others can’t? When identifying your differentiators, go beyond the standard “competitive compensation.” Employees expect this. Instead, focus on how a candidate stands to gain from taking on a new opportunity at your company.
Tip #3: Reveal your values.
Your company values are a part of what makes your organization unique. When you’re looking to attract top talent – and like-minded individuals – it’s important to communicate these values throughout the hiring process. For instance, if community involvement is an important aspect of your company, share stories of how your staff members have given back and impacted others.
Tip #4: Be honest.
For candidates, one of the most frustrating parts of the hiring process is feeling like they are out of the loop. So if there’s a delay in the decision-making process, let candidates know right away. If you promise a candidate you’ll get back to them with an answer to their question, do so as quickly as possible. If you realize a candidate isn’t the right fit, let them down gently as soon as you can. Being honest and transparent with candidates throughout the process will go a long way in boosting your employer brand – and helping you attract high quality people.
Remember, the best people have a choice when it comes to where they want to work. You need to promote your opportunity in right way so they choose you.
Do you need more help promoting opportunities with your company and finding high quality candidates?
Call PrideStaff. As top Tempe recruiters, our specialists know how to best position companies and jobs to attract top quality candidates.