As recruitment experts in Tempe, PrideStaff knows an engaging social media presence can go a long way in helping you attract great candidates for your job opportunities. On the flip side, a weak presence can send them running.
What are some of the mistakes companies make on social media that repel top talent? Here’s a look at 4 of them:
Mistake #1: Not Having a Social Media Presence
According to a Mediabistro survey, more than 14 million job candidates have used social media to find a job. In addition, 29% of respondents said they use social media as their primary job search tool.
The lesson here? Social media helps you to expand your talent pool. If you’re not on social media sites, then you’re missing out on a big slice of the candidate pie.
Mistake #2: Not Having a Social Media Policy
It’s critically important that your company has a social media policy in place. The last thing you want is a great candidate to slip through the cracks because they saw an employee bashing customers on a social media site.
Employees are protected by their first amendment rights; however, there are certain limitations your company can put in place via such a policy. For instance, you can forbid employees from displaying or posting items that are personal in nature on business social media sites. Likewise, your company can also prohibit employees from discussing confidential information, trade secrets, or making disparaging remarks about customers.
Mistake #3: Focusing on Quantity, Not Quality
When it comes to attracting the best candidates, quality trumps quantity every time. If your online content lacks focus, is poorly written, or is off the mark, then you could actually be deterring candidates from applying at your company. Concentrate instead on producing quality content that’s both interesting and valuable to candidates.
Mistake #4: Not Responding to Comments
Responding to comments allows you to engage in a conversation with your audience – in this case, candidates – giving you the opportunity to further showcase your employer brand. In addition, if someone posts a negative remark, it also gives you the opportunity to respond and diffuse the situation. On the other hand, ignoring comments, especially critical ones, lets your audience have too much influence over your brand.
Need more help attracting great candidates?
Call PrideStaff. As recruitment experts in Tempe, our team of specialists can help you find and hire the skilled employees your business needs to keep it innovating and growing. We’re just a click away! Contact us today.